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Latest news and updates about the Medicare and pharmacy industries.

November 1: Facebook Launches Preventive Health Initiative

Posted on in Industry Updates by Amplicare Team

Plus, the latest pharmacy and healthcare news to know this week

The Story

Facebook is taking on a new public health initiative as it rolls out a new tool in the U.S. called Preventive Health. This tool will remind users to get medical checkups, vaccinations, screenings, and tests based on demographic information such as age and gender. Preventive Health will also recommend checkups such as mammograms and cholesterol tests for people. 

Why it Matters

According to the CDC, millions of people in the U.S. are missing out on recommended care that can treat diseases early on. The launch of the new tool reflects Facebook’s efforts to address this lack of preventive health and push patients to be more proactive about their own health. The company is currently partnering with public health organizations such as the American College of Cardiology and the American Heart Association.

Facebook also plans to remind users to get their flu shots and help them find nearby pharmacies where the vaccinations are offered. In a statement, Nancy Messonnier from the CDC said, “new tools like this will empower users with instant access to information and resources they need to become a flu fighter in their own communities.”  

This is not the first time Facebook has been involved in a health-related matter as it has previously developed tools to promote more blood and organ donations. The company plans to expand Preventive Health with more organization partnerships and to more countries in the future. 

Other Healthcare News to Know

  1. According to a study in the European Heart Journal, blood pressure medications may be more effective if they are taken at night. The New York Times.
  2. Newly identified antibodies could lead to better treatments and vaccines against the flu, according to a paper published this week in Science. NIH. 
  3. Amazon has acquired Health Navigator, a startup providing online symptom checking and triage tools to companies. CNBC.
  4. Walgreens plans to open “small store” pharmacies primarily in big cities that will focus more on health and wellness. Becker’s Hospital Review.
  5. Death rates due to heart failure is increasing as the population ages and the health of younger generations declines. Wall Street Journal.

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