The new software will enable pharmacists to identify patients who can benefit from an Ananda Professional product and facilitate CBD education to those patients.
In 2018 the CBD market reached $500 million in sales, up from just over $100 million in 2014, according to Statista. An optimistic estimate by cannabis industry analyst Brightfield Group places the market at $22 billion by 2022. As the CBD market continues to grow, both companies believe pharmacists are well-placed to take the lead in providing education and guidance given their clinical knowledge and accessibility to the community.
Underscoring their commitment to educating pharmacists and patients, Ananda Professional and Amplicare will initially focus on addressing patients who are on opioids or medications to treat chronic pain. The effects of the opioid crisis resonate across the country as roughly 150 people are affected by overdoses daily. Given Ananda Professional’s research on the value of adding CBD to stable opioid patients, the new partnership will provide pharmacists with the tools to guide patients while playing a proactive role in mitigating the effects of the epidemic in their communities.
“The clinical evidence on CBD’s therapeutic benefits in conditions such as chronic pain, insomnia, and mood is well-established, and patients will benefit from getting the guidance on how to take hemp-derived extracts from a pharmacist who is well-versed in their medications and health,” said Dr. Alex Capano, Ananda Professional’s Chief Scientific Officer and Medical Director.
The companies are also working closely together on a series of regional continuing education symposiums to further support the clinical education of pharmacists. Featuring leading clinicians in cannabinoid therapy and research, the symposiums will address the clinical data on CBD and best commercialization practices for pharmacists interested in providing CBD to their patients and communities. They will begin in Philadelphia on March 23, 2019 and move across different regions of the country throughout the year.
“Amplicare chose to partner with Ananda Professional after thoroughly reviewing the CBD market and understanding the health benefits associated with hemp-derived cannabinoids (i.e., CBD),” said Matt Johnson, Amplicare’s CEO. “We were drawn to Ananda Professional’s dedication to the education of pharmacists and staff about CBD and the Endocannabinoid System, as well as its commitment to product quality and transparency and the pivotal role it played in advocating for the Farm Bill .”
“We are excited to partner with Amplicare,” said Chuck Schneider, Ananda Professional’s Chief Revenue Officer. “Our core values align with Amplicare’s reputation, which is built on providing cutting-edge solutions and programs to help independent pharmacies improve patient health and drive clinical outcomes. We had heard about the benefits of Amplicare Restore from mutual customers and recognized an opportunity to combine our resources to help pharmacies address underlying health and wellness issues common among patients.”
Amplicare is the leading decision-automation platform that intelligently identifies relevant opportunities for healthcare providers to proactively improve patient care. The platform helps providers efficiently make an impact on their patients and communities, while providing better healthcare options for patients. With over 5,000 pharmacy subscribers, Amplicare delivers an unrivaled platform that increases patient retention, improves performance measures, grows and diversifies revenue streams, and enables providers to communicate with their patients more easily than ever before. For more information, visit www.amplicare.com.
704.769.0540 ext. 124
About Ananda Professional
Ananda Professional brings to market the first fully compliant and federally legal full spectrum hemp extract product line created specifically for the needs of independent pharmacies. This exclusive pharmaceutical grade hemp extract line meets strict safety standards and provides full transparency through lot-specific certificates of analysis available on all products.
For additional information:
Samantha Timmermann, Marketing Manager, Ananda Professional: Samantha.email@example.com
Dr. Alex Capano, Medical Director, Ananda Professional: firstname.lastname@example.org